A New Disney Princess!
For the first time Disney will debut a brand new princess to their repertoire, but it will be a brand new venture for Disney. Huh? But they have plenty of princesses. True, but not like this fair maiden. For Princess Sofia will be the first Disney Princess that is a child!
Aimed to market to the 2-7 age group, Princess Sofia will star in her own TV show on the Disney Channel. The aim for the young Princess is to not only look the part, but teach younger kids some age-appropriate lessons, such as getting along with others and being generous. Nancy Kanter, GM of Disney Junior Worldwide said, “Sofia will have plenty of pretty dresses and sparkly shoes, but episodes will teach children that what makes a real princess is what’s inside, not what’s outside.”
With an aim of relatability, Princess Sofia looks to be a solid role model for the younger generation of Disney fans. Interesting choice on the name, but what are your thoughts on the new Disney princess?
-M@


